A Force for Good: PCA&D Students Design Custom TOMS Shoes
August 8, 2013
Graphic design majors Socheata Chhun '15 and Ashley Vincent Hill '14, and illustration major Gabrielle Hammaker '15 became part of "a force for good" this summer. Socheata, Ashley and Gabrielle worked for three days at a TOMS "Style Your Sole" event during the annual Firefly Music Festival, held this past June in Delaware. They designed, drew and painted custom images on 50-60 pairs of shoes over three days. View this video about the shoe-designing event.
Potential customers spoke with the artists in the TOMS tent so they could provide input about what they wanted on their custom-designed shoes. Socheata and Ashley reported that they and Gabrielle -- as well as PCA&D graphic design alumnus Adam Schweitzer '12 and the other artists working in the TOMS event -- had customers who waited hours in line just so they could get a unique pair of "kicks."
"When people didn't know what they wanted [as their shoe design], we simply asked them questions about their life, what they enjoyed, or what they did for a living," writes Ashley of her experience at the event. "This guided our designs to be tailored uniquely for them. I was asked to replicate album artwork, such as 'Foster the People's' and the 'Misfits.' A lot of people asked Adam to draw the Little Mermaid...Adam and I tag teamed [on some] designs. I would do one shoe and he would do the other. People loved it!" Shoes designed in the TOMS tent during the music festival were part of the company's "one for one movement" in which each purchase triggers a donation by TOMS of a pair of shoes to a child in need.
Graphic design major Ashley Hill has started The Simple Cup, which is also her senior thesis project. (You’ll see the full project during PCA&D’s Senior Show & Celebration on May 2.) The Simple Cup (TSC) is a Lancaster-based nonprofit; it is Ashley’s hope that she will sell coffee and other products that are locally made, with seventy-five percent of proceeds going to area nonprofits. 10 more days to go: TSC is on indiegogo.com, where you can view Ashley’s video and hear her vision for The Simple Cup.
Photography major Chelsea Crossett ‘14 is an intern at Sunshine Art + Design, in Lancaster, where she’s showing early work developed for her senior thesis project, “Loose Ends.” See it this month at Sunshine. The next chance you have to view “Loose Ends” will be during PCA&D’s Senior Show & Celebration on May 2. Watch http://www.pcad.edu/news beginning in late March for all the details about SS&C.